Labels:book | hakham | laptop | monitor | reckoner | sky OCR: THE COMPUTER INDUSTRY HISTORY, CAREERS AND ETHICS 503 Product development Product development often takes place under wraps Developers use fanciful code names, such as Sawtooth pue Longhorn, to refer to their products. Inevitably, news of these products leaks out and causes much speculation among industry analysts. Product announcement. 4 some time during the development process company makes product announcement to declare its intention to introduce new product. Products are often announced at trade shows and press conferences As consumer, you should be wary of making pur- chase or investment decisions based on product announcements product announcement can precede the actual launch by months or even years Some products. referred to as vaporware, are announced but never produced Introduct ...
